The aspiration in last 10 year is going high and high & the customer wants to elevate his style and status is society.
Car is the only item which exhibits, customers pride from a distance and car is the one which exhibits the status of the customer.
Last 10 years has only been elevation at one time buying an alto ,Wagon R was the prideful movement of a customer after that, they shifted to swift, sedan cars, Ertiga, After that came the luxury cars and brands.
Post COVID every customer is rethinking and downsizing his investments because there is no clarity what will happen tomorrow but now post Covid the The way this virus has spread, and the way media has shown, now the customers are thinking it is definitely safe to buy their own cars
yes the psychology of the customer is changed