Johnson & Johnson announced on Tuesday they will stop selling their popular talc Baby Powder.

According to Reuters, the decision will affect only the United States and Canadian markets.

J&J says demand has waned in the wake of what they called "misinformation" about the safety of the product.

The company has faced scrutiny since a 2018 report showed they knew for decades that asbestos lurked in their talc.

J&J faces more than 19,000 lawsuits from consumers and their survivors claiming its talc products caused cancer.

Many of the cases are pending before a U.S. district judge in New Jersey.