TikTok is introducing a new “Shop Now” feature to its 800 million global users. According to Business Insiders, the company teamed up with Levi’s to experiment with the new feature. Brands are able to partner with influencers to show off products in videos and link their e-commerce pages. Levi’s said in a blog that their product page views doubled after using TikTok to promote their products. The company said:” It's the brand's latest effort to enable consumers to buy its products directly from a social platform."