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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you.Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of the new trends, see opportunities that are invisible to most everyone else, and master the emerging tactics before most people even know they exist.With step-by-step instructions to master multiple traffic sources, Brunson reveals the market-tested strategies for: - Understanding exactly who your dream customer is - Discovering where they are congregating; and - Throwing out the hooks that will grab their attention and pull them into your funnels so you can tell them a story and make them an offer.Don't wait for people to come to you. Implement these evergreen traffic strategies now so you can find your people and focus on changing their world with the products and services that you sell.