Full Version Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz

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A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team?s ambitious, multi-pronged strategy to elevate the company?s customer experience to best-in-class, across all brands and industries.Acclaimed author Joseph Michelli reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, ?Driven to Delight.?Nowhere else can you find this in-depth, all-access look at senior leadership?s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company?s brand promise, ?the best or nothing.?

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