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Understand the pros and cons of Zazzle and recognize how a print-on-demand business takes time and effort. Written for beginner through intermediate experience levels, this book explains the basics of opening an online store, establishing a social media presence, and using tools such as Quick Create. This book also introduces affiliate marketing tactics, including referral coding and RSS feeds. This hands-on reference guide will help you decipher your analytic reports, evaluate your traffic sources, and make changes based on your assumed predictions. A final chapter includes tax advantages for U.S. sellers. They'll discover how to boost their income by using small business tax deductions and employing their children.