The digital era - an unprecedented disruption in every sector and at every level. Never before have companies faced a similar challenge, one that particularly affects the recruitment and retention of talent. New digital profiles are needed and companies from all sectors are competing for them. In addition, the new generations are driven by completely different criteria when it comes to choosing a job. This is how talent is being attracted today.

A difficult match: Human Resources teams must adapt quickly to the new demands of digitalisation. “The only way we can face the transformation of the sector is by having the best professionals”, says Oliwia Puppel, head of Talent Acquisition at SEAT. But she adds that “in the search for this talent it has never been so difficult to find the perfect match between the company and the person.” Not only have the ground rules changed, but so have the participants.