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Protect your trademark, protect your business. Trademarks -- the names and symbols that identify your business, brand, and products in the marketplace -- are important assets that you need to choose carefully and vigilantly defend. Using the information in this all-in-one reference, you'll learn how to protect: - business names - product names - product packaging - logos - slogans - domain names - anything that identifies your company, product, or serviceTrademark?provides you with the plain-English explanations and step-by-step instructions you need to navigate the requirements of the U.S. Patent & Trademark Office (USPTO) and successfully register your unique mark. Learn how to: - choose marks that competitors can't copy - search for existing marks that might conflict with yours - register a name or other mark with the USPTO - protect and maintain your marks' legal strength - keep your mark safe from infringement - understand and resolve trademark disputes outside the courtroom This edition of?Trademark?provides the most current information on trademark statutes and case law, and the latest registration processes, including online registration. Plus, you'll get a fully up-to-date glossary of trademark terms and FAQs from?Dear Rich, co-author Richard Stim's popular intellectual property blog. ?