This man decided to correct the sign outside of Greggs so say "Bacon Cob" rather than "Bacon Roll" to appeal to the people of the town.

In the funny clip, Chris can be seen walking up to the shop's sign in Nottingham town centre armed with a sticky note to switch up the sign to make it more friendly to Midlands dialect.

"Just a short clip of a Greggs sign getting updated from the word roll to cob because we're in Nottingham mate!" the filmer told Newsflare.