Oswald the Lucky Rabbit (also known as Oswald the Rabbit or Oswald Rabbit) is an anthropomorphic cartoon rabbit created by Walt Disney and Ub Iwerks for Universal Pictures. He starred in several animated short films released to theaters from 1927 to 1938. A total of 27 animated Oswald one-reelers were produced at the Walt Disney Studio. When the Disney studio was removed from the Oswald series and several of its animators departed to Winkler, Walt Disney and Ub Iwerks created Mickey Mouse.

In 2003, Buena Vista Games pitched a concept for an Oswald-themed video game to Disney President and COO Bob Iger, who then became committed to acquiring the rights to Oswald. In 2006, The Walt Disney Company managed to acquire the intellectual property of Oswald and the catalog of Disney-produced Oswald films (with NBCUniversal effectively trading Oswald for the services of Al Michaels as play-by-play announcer on NBC Sunday Night Football).

Oswald returned to prominence in Disney's 2010 video game, Epic Mickey. The game's metafiction plot parallels Oswald's real-world history, dealing with the character's feelings of abandonment by Disney, and envy towards Mickey Mouse. He has since appeared in Disney theme parks and comic books, as well as two follow-up games, Epic Mickey 2: The Power of Two and Epic Mickey: Power of Illusion. Oswald made his first appearance in a Disney animated production in 85 years through his cameo appearance in the 2013 animated short Get a Horse!. He was the subject of the 2015 feature film Walt Before Mickey. Oswald also appears as a townsperson in Disney Infinity 2.0.

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