No similarity in design on customer-facing side with either Jaguar or Land Rover, says Tata Motors

CNBC-TV18 2019-12-26

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Tata Motors has unveiled what they are hailing as the country's first made-for-India electric SUV. CNBC-TV18's Alisha Sachdev caught up with the man, Pratap Bose, VP-Global Design at Tata Motors, credited for designing the Nexon EV to get a sense of how the company's new design strategy has been instrumental for the shift to the personal buyer segment from the commercial fleet segment, and the influence of Jaguar-LandRover’s (JLR) design process on Tata Motors.

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