A WOMAN is on a mission to reclaim the word ‘bimbo’ and destroy the stigma surrounding female sexuality. Alicia Amira, 29, calls herself a professional ‘bimbo’ and girl-power activist. Based in the UK, she is encouraging women worldwide to embrace their sexuality and find their inner ‘bimbo’. Alicia told Barcroft TV: “A bimbo is anything but stupid, being a bimbo is empowering because you are fighting back to a system that has been demoting and censoring women like me for so long.” Alicia’s movement, ‘Be A Bimbo’, aims to empower women everywhere who feel judged for being themselves. Featuring sex-positive clothing apparel, Alicia wants to change the conversation around sexuality and particularly, support women who are working in the sex industry. “I’m not just doing this for bimbos, I’m doing this for women in general who are working in strip clubs, as escorts, as porn stars. They have been stigmatised and judged and excluded from society, it’s a horrible tendency we have.” At the age of 26, Alicia was involved in the sex industry herself. “It was the best thing that I ever did – it’s very individual to each girl if you love it or not, but for me, it was very empowering.” Another motivation behind the brand was to change the way people associated the word ‘bimbo’ with stupidity. Recently, Barcroft TV followed Alicia to Los Angeles to meet the women who are part of her bimbo family. Alicia met Angel, Rachel, Jasmine and Alex and took part in a photoshoot for the ‘Be A Bimbo’ clothing line. Their professions range from porn to pre-med, but they all have one thing in common – they’re proud to be bimbos. Despite having never met Alicia, the girls were inspired by the message she was sending out to the world. They discussed the judgement they face on a daily basis and the importance of inclusivity when it comes to female sexuality.