Ferrari opens its first Tailor Made Center in the United States today in New York City. The only space of its kind in the Americas, this new Center continues the long-standing tradition of car customization and personalization that began at the factory in Maranello in the 1950s and later grew into the inception of the Tailor Made Center in 2011, followed by the Shanghai Tailor Made Center in 2014.

The Tailor Made Center in New York City serves as an extension of Ferrari’s completely redesigned showroom, increasing the size of the previous showroom to 6,600 square feet. The new space includes an owners’ lounge, as well as display space for five cars. The dedicated Tailor Made Center features an endless array of specification options to meet any Ferrari owner’s personality and tastes including an extensive range of fabrics, leathers, woods, colors and finishes. Alongside this is an additional dedicated space for a Ferrari Atelier, equipped with the standard range of specification options.