A pop-up store opened today in Seoul's Gangnam dedicated entirely to the K-pop sensations BTS.
It takes up an entire three-story building... that's pink, inside and out the color of the band's latest album 'Map of the Soul: Persona.'
Visitors can experience the virtual world within BTS's music videos, buy BTS merchandise, food and drinks,... and listen to new remixes of their hit tunes.
Naturally thousands of BTS fans the BTS Army have shown up from around the world, with some having camped out all night.
It is expected to attract a ton more over the next 80 days while it's open.