Automobili Lamborghini’s exponential growth on social media has been recognized with the presentation of the ‘Gold Creator Award’ from YouTube, given for the achievement of 1 million subscribers on the video platform.

Among various Lamborghini social media channels, the YouTube channel, which now has nearly 1,1 million subscribers, has seen together with Instagram the highest growth in the last 12 months: +50%.

With a fan base of over 38 million fans around the world, many of them very young, Lamborghini is very successful on Instagram, that is its most clicked channel with 22,5 million followers, followed by Facebook with 12,7 million fans.