https://nanggorte.blogspot.com/?book=0415523508
Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: Expert Advice chapter openers showing how each chapter s sales concepts are applied in the real world In-chapter Ethical Dilemmas that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide.Further resources for instructors and students are available at routledge/cw/johnston-9780415523509 .