You look good.. but why are you talking to me? ‍♂️‍♀️

Take a step back when creating messaging. #strategyfirst

If you’re making content (aka #linkedinvideo #youtubevideo), you better be thinking of:

Who is it for?
Why would they care?
What do you want them to do?

The clearer you can map out each of the above, the more successful and relevant your piece will be.