Pricing: How the Yes-Yes Factor Helps Increase Prices

Sean D'Souza 2008-11-13

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You're probably moaning about how you can't increase prices. Well, here's a systematic way to do so. We've tested this across products and services for the past 6 years. It doesn't matter what the price (and we've tested products/services from $50-$10,000): It just works. The only reason it won't work, is because you're too lazy to try it.

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