- How to write tutorial videos

about YouTube titles.

Oh.

You weren't supposed to see that.

(soft digital music)

Writing good titles for your YouTube videos can be hard.

But if it's done right, it's what can make people

actually want to click on them.

You can think of your title combined with your thumbnail

like your elevator pitch.

An elevator pitch is the idea

that you've got only the 30 seconds it takes

to ride an elevator

to hook whoever you're pitching to.

(elevator dings) But, on YouTube, you only have

about three seconds. (clock ticking)

So, here are some tips

on how to write engaging titles.

First, YouTube is a giant search engine,

and your title is on the front lines of that search

so make sure you're using

popular search terms in your title.

One way to do this is to search YouTube for similar videos

to see what other creators are using.

Just go up to the search bar

and begin typing in potential search terms

that are related to your video,

and take a look at the various video titles you find.

You can also use free tools such as Google Trends

to see trending search terms.

Just make sure you're showing results

specifically for YouTube search.

If you're making an educational video,

make sure you tell your viewers

what knowledge they will gain

through watching your video.

For example, if it's a how to make, do, bake, cook,

something video, include that in your title.

A good video title for a cooking show

where you make Halloween pumpkin cookies

could be: How to Make Halloween Pumpkin Cookies.

You've told the viewers what they will learn

and you've got four search terms built in right there:

how to, Halloween, pumpkin, and cookies.

Second, your title should make the viewers

want to know more and thus want to watch your video.

It's like a teaser trailer for a movie.

However, you should never try to mislead viewers

by using clickbaity titles

that promise something completely different

than what your video is actually about.

You'll never believe what this superpower dog can do.

(mouse button clicking) (dog barking)

Wait, this dog doesn't have superpowers.

Doing this can cause a major drop-off

in the first 10 seconds of your video,

and YouTube will respond to this

and promote your video to potential viewers less.

A good title that might leave viewers wanting to know more

could be something like:

Westworld Season Two Endings Explained,

or Americans Try Weird Japanese Candy for the First Time,

or Seven Doctor Who Theories You Won't Believe.

As long as your enticing title

is related to the content in your video,

you're all good.

Isn't that right, Spence?

(whooshes magically)

Whoa.

Did you see that?

I got to upload this to YouTube.