The DS7 Crossback is supposed to bring fear to established premium brands. Most people will probably remember this name from the 1955 Citroën DS, the goddess. The DS-is available again! Yet not as a separate model, not as a separate equipment line, but as an independent brand. Similar to Lexus at Toyota, DS is now the premium brand in the PSA Group. The first model is the DS 7 Crossback and it could be dangerous for Mercedes, Audi and BMW. The question is: Can the French compete with the German premium vehicles?