The Los Angeles Lakers player discusses ‘purposeful travel’ and his experience as one of three icons to feature in Rimowa’s ‘Never Still’ campaign films.

As part of Rimowa’s “Never Still” global campaign, the luxury luggage brand is unveiling three impactful films that feature three icons in their particular fields: Kim Jones, artistic director of Dior; Yuja Wang, international pianist; and LeBron James, the legendary NBA player. 

The films spark a conversation about “purposeful travel” and the legacies that these three individuals have created in their astounding careers.

LeBron James, who plays for the Los Angeles Lakers, is featured in a campaign film shot by director Philippe Tempelman. The film follows the basketball player’s physical and symbolic journey in Los Angeles as one of the foremost athletes in the world.

In addition to reflecting on James’ legacy as one of the best basketball players of all time, the campaign takes into account his philanthropic efforts in his hometown of Akron in Ohio, where his foundation initiated a public school education project.

We spoke to James about the Rimowa partnership, his constant traveling, and his work with underprivileged youth at the I Promise School.

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