Honda opened the doors on its exhibit at Milan Design Week 2019, the first time the brand has had a significant presence at the world’s largest design exhibition. Honda’s e Prototype, fresh from its world premiere at 2019 Geneva Motor Show will be the centrepiece of the “Honda experience - Casa Connessa Tortona“.

“Honda experience - Casa Connessa Tortona“

Based in the Tortona design district of Milan, Honda has used high-end fashion boutique “Alysi - The Garden House” as the base to create its experience.

On entry, visitors are greeted by an immersive visual and auditory experience designed to represent the shift from the urban environment to a calming space. Walking through the entrance into the main space, the Honda e Prototype is presented under a glass roof, leaving the car open to shifting natural light.

At the centre of the venue sits an architectural tree sculpture, created from natural materials. The sculpture acts as a symbol of the seamless link between the outside environment and inside life that inspired the design language of the Honda e Prototype.