The BJP today sneered at the Congress after a new ad campaign starring Rahul Gandhi used a tagline that Narendra Modi said he had authored three years ago.

The campaign debuted in today's newspapers with the phrase "Main Nahin, Hum (Not I, we)," which, the BJP immediately pointed out, had been coined by Mr Modi in 2011 for a "Chintan Shivir" (brainstorming camp) in Gujarat.

Mr Modi, the BJP's prime ministerial candidate, also released a statement accusing Rahul Gandhi of copying his theme.

The Rahul Gandhi ad, along with a photograph of Mr Modi addressing a meeting with the phrase emblazoned behind him, identical down to the comma, went viral online.


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