The NDA government has roped in megastar Amitabh Bachchan for a TV spot which seeks to ask Indians to rise above religion for inclusive development. Said to be the brainchild of Prime Minister Narendra Modi who is reported to have personally called Big B, the ad film comes amidst a raging row over the controversial Ghar Wapasi campaign launched by the ruling BJP's ideological mentor, the Rashtriya Swayamsevak Sangh.