So Narendra Modi decided to re-invent himself in Amethi. From being the serial ranter like all other politicians, in Amethi, he morphed into the challenger, the underdog, the outsider and the victim at the same time. He chose to rebuild the idea of him as the quintessential 'other' in the context of traditional Indian social paradigms. So at once, he is the poor chai-wallah's son, the 'aam aadmi' CM whose mother travelled to the poll booth in an auto, the proud older brother basking the glow of the behen's success. And now he is the fighter from the 'backward caste'.





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