Gujarat Chief Minister and Bharatiya Janata Party (BJP) poll panel chief Narendra Modi arrived here on Sunday to kick-start party's election campaign by holding a mega rally ahead of the upcoming 2014 General Elections in the city.

Modi is expected to address around one lakh people at around 3 pm and security in the city has been beefed up ahead of his rally "Nava Bharat Yuva Bheri" (New India's Youth Conclave).

This will be Modi's first rally in the city since the announcement of bifurcation of the state and formation of Telangana.

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