South Korea's e-commerce exports jumped 25 percent last year,... backed largely by growing demand for K-beauty and K-pop related items, including pop music albums and stationery goods.
According to data released by Korea Customs Service,... the amount of e-commerce exports or reverse overseas direct purchases stood at 3-and-a-quarter billion U.S. dollars in 2018.
The total number of online export cases soared 36 percent to over nine million over the same period.
Sales of K-pop products, including BTS' latest album "Love Yourself",... jumped a whopping 62 percent.