Since the beginning of SEO, the factors that search engines use to determine which page is placed over another are changing. Techniques have come and gone, but one thing remains constant: links are still as valuable and relevant as never before.
In fact, I’d like to say that building links is the most important factor in determining which site ranks above another. While Google does not say exactly that link building is the “most important” factor, they have announced that this is one of the top three factors.
The problem with link building is that search engines constantly try to refine the criteria of how you rate links in an attempt to combat spam and misuse of their search results. A linkbuilding technique that worked in 2017 may not work in 2019.
Here are six link building techniques that will work in 2018 and will be as effective for the foreseeable future:
TECHNIQUE NO. 1: REASSEMBLY AND DISTRIBUTION OF CONTENT
An evergreen link-building method that will work in 2018 and be effective for the foreseeable future is to reuse your content. A single content can be converted into a dozen or more different content.
TECHNIQUE NO. 2: DEFECTIVE LINKBUILDING
Broken links are bad because they disrupt the user experience. Users do not like them. Search engines do not like them either. However, they offer a chance for you and will be effective for many years to come.
TECHNIQUE NO. 3: CREATING RESEARCH CONTENT, ASSETS AND OUTREACH COMBINATIONS
Search engines emphasize the usability of content to their users and make it clear that this is one of the factors that determine which websites should be better rated. How do you create usable content that serves as a linkable asset? By creating a research object.
TECHNIQUE NO. 4: INFOGRAPHICS LINK BUILDING
One of the most effective ways to push your link building is to harness the power of infographics. The construction of links through infographics will be more effective in 2018 than ever before.
TECHNIQUE NO. 5: LINK BUILDING WITH PICTURES
If you’ve created a series of original images that you use on your website or that you’ve posted on the Web, chances are you’ll have many links left to claim. Many people will probably use these images without your permission. You can take advantage of this fact by looking for the people who use these images.
TECHNIQUE NO. 6: GUEST BLOGGING
The type of guest blogging that works includes the following steps:
Just focus on blogging guests on sites that are currently relevant to you.
Make sure that these sites are highly authoritative sites. The higher the domain authority and trust flow of the sites you target, the better.
Make sure your articles for these websites are comprehensive, detailed and of high quality.
Try to get relevant, contextual links from your guest posts to these publications. Bio-Link is good, but content link is better.
More Linkbuilding strategies visit
https://bloggingcag.wordpress.com/2019/02/10/link-building-6-techniques-that-work/