In its effort to pare debt at the group level, Emami group has announced a stake sale of 10 percent in Emami Limited helping it raise 1600 crore rupees Though earlier media speculation suggested a structured credit deal with US private equity firm KKR, Emami group has instead gone for an equity deal with SBI Mutual Fund, PremjiInvest, Amundi, IDFC, L&T Mutual Fund. Proceeds from the stake sale would be used to reduce promoter debt which was raised for the Emami group’s other business interest such as in Cement, Solar Power etc.