'MURICA — In 2016 the world saw one of the most unique U.S. presidential elections in history, along with the rise of the resulting winner's most favorite term: "Fake News."
And now, a new study published in the journal Science Advances has examined the role 'fake news', aka misinformation, played during said election.
The study defined fake news as 'misleading content created largely for the purpose of generating ad revenue'. Researchers created a list of fake news sources using existing information gathered by journalists and academics.
The team looked at a month of Facebook activity of 8,763 Americans and the results were quite interesting. The study found that, contrary to popular belief, sharing fake news during the presidential elections was actually not that common. The study says over 90 percent of participants did not share information from fake news sources.
However, the rest who did share fake news are said to have belonged to the baby boomer demographic. That's folk in their 50s, 60s and 70s. Among those who shared fake news, 18.1 percent were Republican and 3.5 percent were Democrats.