No more need for an Apple TV set-top box to access your Apple's iTunes for the streaming service will now be available on Samsung 2018/19 TV models without the box, Reuters reports. The deal states that a new iTunes Movies and TV Shows app will be available exclusively on Samsung smart TVs in over 100 countries, with AirPlay 2 support available on the TVs in 190 countries. Samsung smart TVs show a 33% market share, beating rivals Vivo, LG, and Sony.