At the Consumer Electronics Show (CES) in Las Vegas, Daimler Trucks announced that it will invest EUR 500 million (around 570 million USD) over the next years and create more than 200 new jobs in its global push to bring highly automated trucks (SAE level 4) to the road within a decade. Highly automated driving is characterized as automated travel in defined areas and between defined hubs without any expectation of the system that a user will respond to a request to intervene. In commercial trucking, level 4 is the natural next step after level 2, increasing efficiency and productivity for customers, cutting costs per mile significantly. In doing so, Daimler Trucks is skipping the intermediate step of conditionally automated driving (level 3). Level 3 automated driving does not offer truck customers a substantial advantage compared to the current situation as there are no corresponding benefits to compensate for the technology costs.