Paolita, is a British premium swim and resort wear brand, based in London and founded in 2010 by Anna Paola.

At its core, Paolita is a brand ushered by both an insatiable desire to travel the world and an absolute necessity to look effortlessly chic while doing so.

The brand takes inspiration from the multicultural buzz of London, the laid back lifestyle of Greece where Anna Paola grew up, and the warmth and spirit of South America.

Each of our prints are meticulously hand drawn at our studio over many months and printed onto our fabrics in Lake Como, Italy. The shapes and styles of the swim and resort wear are designed to be flattering, sophisticated and timeless. Items that women can wear and love for years to come.

Over the years, Paolita has developed a loyal following of women looking for something completely unique, where the artistry that is integral to this brand shines through. With each new collection there is a changing story, a different creative vision and since no patterns are ever repeated, a dazzling new selection of prints.

The brand has become synonymous with print, and yet our classic shapes in block colours are sleek, stunning and true to our ethos, which is to always make the woman wearing Paolita feel beautiful.

Paolita represents a timeless effervescent luxury, an escape from the routine, and a global language of dressing that stays true to the woman who wears it. Ultimately, our hope is that women who wear Paolita feel fulfilled and empowered because they own their beautiful escape, their colourful adventure and, most importantly, their story.