Lyft Rewards Program Offering Perks to Frequent Riders The ride-hailing service is launching a rewards program in December for "select" passengers. Those who enroll will be able to collect points towards redeemable bonuses. This includes perks like ride upgrades and more experienced drivers. Lyft will even encourage customers to hop in a ride on double-points days. More people will have access in 2019and will listen to rider input to tweak the program. Lyft hopes this will attract more people to use their service over Uber.