Nielsen Reveals First
LGBTQ Household Ratings According to 'Variety,' Nielsen will expand its reporting to include TV viewing
habits of households containing
same-gender partners. The company worked with the Gay & Lesbian Alliance Against Defamation (GLAAD) to determine the best way to reflect LGBTQ inclusion in its panels. Sarah Kate Ellis, GLAAD, via 'Variety' The top Live+7 numbers for same-gender spouse /
unmarried partner homes, Approximately 340,000
same-gender couples tuned in
for the show's premiere on CBS. Coming in at number 2 and 3
were 'Manifest' and 'American
Horror Story,' respectively. Brian Fuhrer, Nielsen, via 'Variety'