According to Business Insider, "JetBlue saw its fuel costs climb by 48% in the third quarter compared to last year. The airline still managed to turn a profit, but its stock has been sinking all year, down 27%." Business Experts are split on how these changes will effect JetBlue as a company. Some see how it could be a negative others say that a rise in fuel costs could be good for the airline. Their reason being that it will force the company to focus on compacity.