Library Fashion Entrepreneurship: Retail Business Planning
The second edition of Fashion Entrepreneurship builds on its strong focus on the retail business plan from helping students develop the business concept, to providing them with knowledge of basic business principles, to assisting them in writing a retail business plan. Content is reorganized to bring up front the discussion of the business plan and to incorporate e-retailing throughout the text. The text s sample business, RealWomen, Inc., illustrates the concepts involved in creating a business plan and serves as a model for completing one s own plan, sequentially, as the content of the text is read and applied. In addition, the scope of the book is expanded to include interior and exterior design, visual merchandising, retail store planning and website planning, the role of technology, and global markets.

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