Snapchat CEO Admits
App Redesign Was Rushed The app's redesign was so unpopular,
its user and revenue growth
took a significant blow. Snap CEO Evan Spiegel admitted
in a recent memo that the rushed
redesign ended up "solving one
problem but creating many others." Evan Spiegel, Snap CEE, via Engadget Spiegel says he
regrets not testing
the redesign more
with a small group of users. He also admits that the
algorithmic Friend Feed
actually made it harder
to find friends to talk to. Despite design setbacks,
the app continues to draw
in tens of millions of unique
users through its feature Shows. On the horizon
for Snapchat is an
expansion into augmented
reality through its Lens Studio. The company is
working on software