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According to Renub Research analysis China Dairy Market and its dairy products is expected to be USD 114 Billion industry by 2024. Increasing disposable income, growing health conscious population, availability in various flavors especially in ice-cream and Chinese government initiatives for dairy production and quality concern are driving this market. However, quality of dairy products is a big concern for Chinese consumers as in past, number of scandals in dairy products especially domestic infant formula shattered consumer’s confidence in Chinese dairy industry. The most famous incident was 2008 melamine milk scandal in which around tens of thousands of children affected.

Year 2016 was not good for Chinese dairy production industry since production declined due to small farmers exited from the market, downhill economic returns and large farmers were expected to hold up their expansion plan. But this situation was changed in the 2017 as Chinese government has focused on dairy industry in their 13th Five-Year Plan (FYP).

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