Amazon just keeps on climbing.
According to Business Insider, on Thursday the online retail giant announced a new store concept.
The Amazon 4-star store in Manhattan's Soho neighborhood, will be limited to products that have received 4 or more stars from consumers.
It will also include trending items or popular customer wish list items, based on data.
Just like Amazon Books stores, buyers will receive a discounted rate on purchases if they're a Prime member.