Dunkin' Donuts is dropping the "Donuts" from its name.

On Tuesday, the chain announced that in January, it would officially change its name to simply "Dunkin'." Tests of the shortened name over the past year have inspired backlash, but apparently did little to convince executives not to make the change official.

The decision is especially notable because Dunkin' Donuts played a crucial role in putting the word "donut" in the dictionary.