Triumph will be the official motorcycle sponsor for the next Distinguished Gentleman’s Ride as the suitably attired charitable phenomenon expands further across the globe. The Distinguished Gentleman’s Ride is a themed rideout to raise awareness and funds for two male centred charitable causes. Founder Mark Hawwa hit upon the inspiration for the theme in 2012, when he saw a photo of Don Draper from TV show Mad Men sitting on a classic bike whilst wearing a suit. Triumph decided that the Distinguished Gentleman’s Ride captures everything to be celebrated about motorcycling, and has supported the event for a number of years, seeing DGR grow to a global event in the process.