Kanye West served as the creative director for the first annual PornHub Awards in Los Angeles, and during the broadcast he debuted the video for his new song “I Love It” with Lil Pump and comedian Adele Givens. The video features Kanye and Pump wearing oversized slides and jackets, seemingly in a nod to the memes made about Kanye’s undersized shoes at 2 Chainz’s wedding in August 2018. The track features production from Clark Kent, CBMIX, Ronny J, and Kanye himself.