Three pedestrians buried under a huge billboard that fell to the ground in southern China had to be rescued by passersby yesterday (September 6).

CCTV video, filmed in Wuzhou City in Guangxi Zhuang Autonomous Region on September 6, shows the billboard suddenly collapsing on top of two women and a man, burying them under it.

More than a dozen nearby people run to lift up the billboard to try to rescue the three buried underneath.

Police and paramedics arrived on site in time and the three were not in a serious condition, reports said.

A local agency was investigating the cause of the incident.