Men Are 'Embarrassed' to Order Vegetarian Food, Study Finds A British study suggests that men may feel embarassed when ordering meatless meals. The Man Food Project surveyed 22 men whose diets consist of mainly vegetarian food. Dr. Emma Roe, The Man Food Project, via 'Vice' Although more and more people are going vegan or vegetarian, the amount of global meat consumption has increased. The Man Food Project has a theory on the social and cultural standards that keep men from eating green. Vegetarian or vegan diets have been stereotyped as feminine. Dr. Emma Roe, The Man Food Project, via 'Vice'