It appears that some dogs are better at the #SnootChallenge than others, if a video shared on August 24 of this poor confused Canadian doggo is anything to go by.

Burnaby-based Colleen Moyles tweeted a clip of her sweet dog attempting the latest internet craze, but the beloved pet just thought his owners wanted a hug.

The objective of the #SnootChallenge is for the dog to rest its snout inside their owner’s cupped hand — but this good boy snaked his way through his owner’s arms for a full on cuddle!

The adorable video had over 44,000 views at the time of writing. Credit: Colleen Moyles via Storyful