At Pebble Beach in California, Mercedes-Benz is unveiling the Vision EQ Silver Arrow show car during Monterey Car Week, which is being held from 18 to 26 August 2018. The event attracts car aficionados and collectors from all over the world. The one-seater vehicle is also an homage to the successful record-breaking W 125 car from 1937. The paintwork in alubeam silver is reminiscent of the historic Silver Arrows which, for weight reasons, did not have a white paint layer. The interior is dominated by traditional, high-quality materials such as genuine leather, polished aluminium and solid walnut. The digital cockpit, meanwhile, points directly into the future: It includes a curved panoramic screen with back projection, as well as a touchscreen integrated into the steering wheel.
The EQ brand is shaped by the avant-garde, distinct aesthetic of Progressive Luxury. This arises from the combination of a previously unknown beauty, the conscious clash of digital and analogue elements as well as the seamless merging of intuitive and physical design.