In the Jirisan mountains... is a tourist attraction for nature lovers.
In summer, it's got more than a thousand varieties of flowers blooming.
Its botanical resources are the foundation on which it could launch its own line of beauty products.
Cho Sung-min reports.
Jirisan Mountain in the southern part of South Korea... is one of the country's most visited destinations all year round.
It gets more than 280-thousand Korean travelers every year.
It's famous for its beautiful landscape in spring... and its winter hiking course is the main reason why so many hikers come back despite the cold and snow.
However, travel experts say summer and autumn are the seasons when Jirisan gets the most travelers.

In summer, endless fields blossom with a wide array of flowers.
And almost all types of summer flower, around 14-hundred of them,... can be found at Jirisan Herb Valley.
Jirisan Herb Valley is a theme park that's been running for 13 years... specializing in indigenous plants.
And summer is the time of year when they get the most visitors.

There are botanical gardens, a research center, some open labs, souvenir shops and more.
But according to the tourists, what steals the show is the DIY center.
That's where visitors can make their own soaps, scented candles, fragrances, and even bug repellant using herbal plants and flowers.

After so much positive feedback on the DIY center,... and having using extensive data gathered on flower farming, a herb valley official said the center now plans to launch a beauty product brand.
Cho Sung-min, arirang news.