Let us take you deep inside this internet subculture of watching videos with text flying across the screen. It’s real, it’s called bullet chat, and it originated from Japan. One of the biggest Chinese websites that has the bullet chat feature, Bilibili, now gets over 70 million people per month watching videos like this. And they love it.

Written and voiceover by: Dolly Li and Timmy Shen
Produced by: Dolly Li and Timmy Shen
Shot by: Annie Hall
Animated & Edited by: Annie Hall
Mastered by: Victor Peña

Music: Audio Network
Additional Footage: Bilibili, Niconico