Asian Americans Hope 'Crazy Rich Asians' Success Will Translate To More Films
Entertainment (now)
2018-08-23
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For many Asian movie goers the success of "Crazy Rich Asians" has been a long time coming.
Business Insider said the Asian American has been worth investing in for a while.
Nielsen's VP of Strategic Community Alliances Mariko Carpenter concurred.
The Asian market is only growing.
Asian American Pacific Islanders (AAPI's) buy movie tickets 75 percent more than non-Hispanic whites.
They also watch and download movies online 83 percent more than non-Hispanic whites.
Warner Bros. said Asians comprised almost 40% of "Crazy Rich Asians'" audiences opening week.
Many AAPI's hope the film's success and their presence in the market will translate to more AAPI movies.
Business Insider said the Asian American has been worth investing in for a while.
Nielsen's VP of Strategic Community Alliances Mariko Carpenter concurred.
The Asian market is only growing.
Asian American Pacific Islanders (AAPI's) buy movie tickets 75 percent more than non-Hispanic whites.
They also watch and download movies online 83 percent more than non-Hispanic whites.
Warner Bros. said Asians comprised almost 40% of "Crazy Rich Asians'" audiences opening week.
Many AAPI's hope the film's success and their presence in the market will translate to more AAPI movies.
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